You can find endless articles and blogs that focus on how car dealerships with large marketing teams and budgets made digital marketing solutions work for them. While those case studies are interesting, maybe your store doesn’t have a limitless budget and all you really want are ideas that will move the needle for your business right now.
3 IDEAS YOU CAN IMPLEMENT THIS MONTH
That’s why we decided to focus this blog on three strong lead generation ideas developed just for auto dealerships that don’t take a lot of time, that don’t cost a lot of money, and that could be in place this month. Implement these ideas right away, and you’ll quickly discover how far you can stretch your marketing dollar.
IDEA #1: Geo-Fence the Country Club (or Other Prospects’ Locations)
If you’re a luxury or near-luxury brand, country clubs are still a vibrant place for local, affluent consumers to gather, and they offer a condensed audience of well-heeled, status-driven, consumers. However, most country clubs don’t offer on-site advertising. You can get around this with Geo-Fencing. Geo-Fencing allows you to geographically target mobile ads in a specific location. While members are on the club property, you can deliver ads to their smart phones that remind them that you have a great car, on the lot, ready to go. You can even tap into the exclusivity of club membership by including a special offer just for club members who act now.
Don’t have a luxury brand? Geo-Fencing can be targeted to precisely deliver mobile app and web site advertising wherever your prospects gather; the little league or minor league ballpark, events & festivals, resort areas, competitive brands and of course, your own location!
IDEA #2: Run a Limited Time Offer in a Facebook ad
Facebook ads are highly targeted and relatively affordable. You can create and run them in just a few days. Best of all, Facebook delivers these ads only to the precise audience you want to reach, regardless of when they log-in to their news feed. Run a limited-time-only offer that requires a dealer visit within a certain turnaround time to redeem. Track your campaign’s success by limiting this offer only to your Facebook campaign.
IDEA #3: Learn all About “Audience Extension” and How it Can Stretch your Dollars
Want to reach a very specific audience with your sales offers? Define your ideal prospect and deliver Web and mobile advertising to those prospects.Target families who live in a radius from your location, a group of prime zip codes, college educated, expressed interest in cars? Or maybe you want to test different offers to different audience segments in different zip codes? You can do this by delivering banner ads to the websites that these audiences visit through a digital advertising program called “audience extension.” It’s targeted, it’s local and it’s effective. Plus, you can even re target visitors to your web site and deliver ads and offers to those who have already shown an interest in your inventory or offers by visiting your Web site.
HOW TO MAKE IT EVEN EASIER
Now you have three great ideas that you can implement without a lot of time or money. And of course, if you want some help testing any of these offers, just click below and we’ll get you on the road quickly.