What Should Your Small Business Spend on Marketing?
What’s Your Marketing Style? By the time you start or acquire a new business in Delaware or Maryland, you’ve probably made a long list of financial decisions. You’ve already spent a fair amount of time thinking through how you’ll operate, you’ve invested in a location and office equipment, you know how many people you need […]
Digital Ad Targeting: 3 Ways for Small Businesses to Breakthrough
Ever watch TV while you’re also checking your phone? Maybe you’re a real multi-tasker—using the TV, phone and tablet while asking Alexa to place an Amazon order! Well, you’re not alone. Today we’re connected, distracted and bombarded with more media than ever before. And this is the challenge for marketers- how to break through […]
3 Things to Know Before You Invest in Radio
Should radio be part of your business’s advertising strategy? What’s the right mix of media for your marketing plan? Today, there are more media options to choose from than ever before and getting a strong return on your marketing investment often depends on getting the media mix right. If you’re not sure how to determine […]
4 Reasons Your Email Marketing Campaign Isn’t Working
“It is the leading generator of ROI over any other type of direct marketing and can be used for multiple use cases, including promotions, informational content, social sharing, relationship management and more,” said Seamas Egan, Manager of Revenue Operations for Campaigner, on email marketing. The power of email marketing is undeniable. It’s one of the […]
6 Simple Ways to Improve Your Local Search Visibility
If you’re a business with a brick-and-mortar location, taking steps to increase your visibility on local search could easily result in a boost to your bottom line by this time next year. According to Google, 4 in 5 consumers use search engines to find information about local businesses, including store hours, addresses, product availability and […]