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The Importance of Mobile Marketing

I know, I know. You are probably thinking to yourself “Enough talk about mobile marketing already!” But the truth is that the trend is only going to continue to grow. Hence why my wonderful colleagues and I keep coming back to the beautiful world that is Mobile Marketing. So buckle up, and let’s take the ride together.
Let me break it down in numbers. Did you know that 64% of decision makers read email on their phones? Oh, and let’s not forget those wonderful customers who come into your business and make a purchase or commit to a service… yeah, them…well 60% of customers use their smart phone IN your store. I am no mathematician but those numbers are pretty big if you ask me. And it does not end there.

Check these out:

  • 50% use it on the way to the store
  • 73% of mobile searches trigger follow-up actions. *CHA-CHING*
  • 43% of searches use local keywords (Ie. HVAC in Wilmington, Bakery in Newark)
  • Mobile ads get 10x the redemption rate as traditional coupons and 3x more clicks.
  • Recipients of email marketing campaigns purchase 28% more often and they order 44% more.

The number of searches being conducted on a hand held device are astronomical compared to 5 years ago. Welcome to 2015. What I am getting at is simply taking the move to ensure your site is mobile ready, and using that to your advantage, is a no-brainer.
Google now recognizes how important mobile searches are, and are now using whether or not a site is mobile-optimized as one of its key ranking factors. Sites that are not optimized will automatically be placed below those that are. Do not let that happen to you! We here at FMDi can help. Not only will get get your site mobile optimized, but we can help market to the large number of consumers who use their smart device for…well… pretty much everything.

Questions? Contact us and let’s have a conversation about how FMDi and our digital products & services can help you reach your target consumer!

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